2019 Reading List | Book 2 of 52
Building a StoryBrand
Are you floundering in your business? Having trouble communicating what exactly it is that you do? If so, this book is for you.
You know a book is good when you want to immediately go back through the book and apply what you’ve learned to your own company. This book was stock full of practical advice and immediately implementable information. I’ve studied marketing for years and it can get overwhelming. This book provided a simple and effective framework for communicating clearly.
Not only that, author Donald Miller provides a website link where you can create company brandscripts based upon the information in the book. This makes it even easier to implement the ideas and create the marketing copy to begin using for your company.
I suggest pairing this book with Start With Why by Simon Sinek. Those two books together can create some magic.