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15 Best Business Books

Fifteen Best Business Books

Reading Lists

Here are the 15 books I wish I had read at the start of my career.

Man's Search For Meaning

1. Man’s Search for Meaning

by: Victor E. Frankl

This is not a business book, but it’s the most important book I’ve read for this project.

Podcast
Start With Why

2. Start with Why

by: Simon Sinek

A good book along with Man’s Search for Meaning, this one will help tie your passion to your work.

Podcast
How To Lead When Not In Charge

3. How to Lead when you’re Not in Charge

by: Clay Scroggins

A good book for those getting started at the bottom of the totem pole. Learn how you can make a difference no matter your job title.

Podcast
The Effective Executive

4. The Effective Executive

by: Peter Drucker

A book about how to manage yourself.

Podcast
The 22 Immutable Laws Of Marketing

5. The 22 Immutable Laws of Marketing

by: Al Ries & Jack Trout

A great set of rules to get you started with marketing.

Podcast
Ogilvy On Advertising

6. Ogilvy on Advertising

by: David Ogilvy

Good primer on the ins and outs of advertising.

Podcast
Range

7. Range

by: David Epstein

Is it better to pursue a niche or have a broad skill set? This book will make you think.

Podcast
Quiet

8. Quiet

by: Susan Cain

How to navigate the world if you are an introvert and how to get the most out of them if you are an extrovert.

Thinking Fast And Slow

9. Thinking, Fast and Slow

by: Daniel Kahneman

Learn how the mind works and how to overcome biases. One of the most important books I’ve read for this project.

Podcast
Antifragile

10. Antifragile

by: Nassim Nicholas Taleb

A book full of helpful and sometimes counter-intuitive rules for life.

Podcast
Building A Story Brand

11. Building a Story Brand

by: Donald Miller

Extremely helpful guide to communicating clearly and serving your customer.

Podcast
Brandscaping

12. Brandscaping

by: Andrew Davis

How to look for synergies with other companies so that 1+1=3.

Never Split Difference

13. Never Split the Difference

by: Chris Voss

A former FBI hostage negotiator teaches you how to negotiate in the exact opposite way MBAs are being taught how to do it.

Podcast
Principles

14. Principles

by: Ray Dalio

A book that gets deep into the weeds of how to run a variety of aspects of a business.

Podcast
Economix

15. Economix

by: Michael Goodwin

Hey, a comic book! Learn how the economy works and doesn’t work in a fun format.

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2020 Mid-Year Reading Status
The Great Books