Emory University Professor Dr. Jagdish Sheth Shares his Favorite Authors

I asked Dr. Jagdish Sheth for a list of the 10 books or authors that had influenced him the most during his life. Not only is he unbelievably well-read, he is the author of numerous books. Dr. Sheth is a world-renown Professor at Emory University in Atlanta, GA and teaches on consumer psychology, branding strategy, marketing and geopolitics. Here are the authors and books that have influenced him the most. As he mentioned “As you can see I like historical scholarly books or books that are on future trends.”